Brand Standard
ZTAG Brand System
A single source for ZTAG brand rules, website standards, reusable components, and approved assets.
Foundation
Our Mission
Mission
To give every child a better growth path through embodied learning, active social play, and meaningful human connection.
Slogan
ZTAG is more than play!ZTAG creates experiences where learning happens in motion, with others, and through the body.
Identity
Logo Design
The ZTAG logo is the core identifier of our visual identity. Its bold, angular form reflects the energy, movement, and human connection at the heart of ZTAG. Choose from the approved full-color black-frame, full-color white-frame, black, or white artwork to maintain clear contrast across every application. A official White Outline Logo is documented separately below for restricted logo-led creative work.
Official restricted-use variant
White Outline Logo
Use this expressive variant only when the ZTAG mark is the dominant visual element, such as on culture apparel, merchandise, stickers, event graphics, or retro-inspired campaign materials. It works best on dark, textured, photographic, or visually active backgrounds where the white keyline improves separation.
Do not use it as a small identifier, interface logo, document signature, partner mark, jersey league badge, navigation logo, or secondary placement. Use one of the four standard variants for routine brand identification.
❌ Do not alter the logo
- Do not stretch, compress, rotate, crop, outline, or rearrange the artwork.
- Do not recolor the approved files or add shadows, gradients, or visual effects.
- Do not add a white outline to another logo file. Use the official White Outline Logo only in its approved contexts.
- Do not use the black-frame full-color mark on pure black or photography that is approximately 80% dark or darker. Use the white-frame full-color mark or white logo.
- Do not use the white-frame full-color mark on white or light backgrounds. Use the black-frame full-color mark or black logo.
- Keep clear space of at least 25% of the logo's height on every side, with no type, images, rules, page edges, or other marks inside it. Exception: ZTAG's own brand materials where the logo itself is the design element, such as merchandise, stickers, and logo-led graphics.
Foundation
Color System
Select any value to copy its complete production notation.
Core brand colors
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
Supporting brand colors
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
- Pantone C
- Pantone U
- CMYK
- RGB
- HEX
Neutral and interface colors
- HEX
- CMYK
- HEX
- CMYK
- HEX
- RGB
- HEX
- RGB
- HEX
- RGB
- HEX
- RGB
Print reference: C means coated stock; U means uncoated stock. White is normally the paper or substrate. Use K100 for small black text and C75 M68 Y67 K90 only for large fills within the printer's ink limit.
Foundation
Typography
Montserrat is the approved core typeface for ZTAG brand and website communication. Adlery Pro is the font for brand decorative text. The Kids Visual System below defines Marvin Round Regular as a scoped exception for child-facing titles. Technical values and code samples use SF Mono only where fixed-width characters improve comparison.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Brand decorative text.
Zetafonts · Adobe Fonts
Audience System
Kids Visual System
Kids title typeface
- Family
- Marvin Round
- Style
- Regular
- Weight
- 400
- Source
- Adobe Fonts
Current use
- Use Marvin Round Regular for child-facing titles.
- Use Montserrat for body copy, instructions, labels, and longer reading.
- Use the 3D Emotion Icons for emotions in child-facing worksheets and learning materials.
Applications
Production Visual Library
Merchandise
ZTAG Merchandise
Contact
Get in Touch
Assets
Logo Library
Assets
Product Imagery
ZTAGGER with case
Z.U.E.S Command Center
Assets
Employee Cartoon Characters
Employee cartoon characters for ZTAG educational and training materials. The family follows the original Curriculum Box illustrations, with bold black outlines, expressive eyes, and layered color shading.
Assets
ZTAG Emotion Icons
Every emotion icon uses one shared sphere scale, molded-clay material, facial-component depth, camera, and lighting system. Each transparent PNG preserves the approved manually refined artwork. Use this family for emotion cards, reflection activities, and curriculum materials.
- Canvas
- Tight crop
- Format
- Transparent PNG
- Set
- 12 emotions
- Style
- Soft molded clay
Components
ZTAG Icon Style
Loading the icon library…
- Artwork
- 627px
- Format
- Transparent PNG
- Minimum size
- 40px
- Edge
- Bold hand-drawn sticker
Preserve the hand-drawn black contour, bright color, subtle printed texture, friendly irregular shapes, and white sticker edge established in the I Can sheets.
Do not mix geometric SVG symbols, glossy 3D art, or photorealistic imagery into this branded family. Standard interface actions use Utility Icons instead.
Components
Utility Icons
Monochrome icons support product features, familiar interface actions, and status. This set combines Lucide icons with matching selected Utility extensions. Each icon downloads as SVG or as a transparent PNG.